Is Karak taking over the Latte scene?

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Not just any tea will do. While Starbucks invaded the desert soil & slowly took over every street corner, the traditional Chaiwala still toils away with a steady flow of luxury cars driving up for what can only be described ‘soul satisfaction in a Cup’. The humble karak has launched successful businesses like Karak House & Filli Café. Our very own home-grown Jolie Café first gained its fan following with the Rose Cardmamom Chai Latte, a trendy version of the karak, that still drives in the crowds after a year & Time Out award under their belt. We forecast that karak will find a new Avatar in 2018. Flavors will be explored, presentations will exceed expectations & even the most uppety place will feature this humble but stoic comforter in recessions & depressions. Watch out as we write yet another ‘Karak to Premium Karak’ success story, taking a successful Karak brand to another level with a revamped menu. So Tea is another concept where tea leads the entire experience, due to open in 2018. Don’t miss out, enjoy a whole potful of this heartwarming souled drink at B’Dou Café, our Urban Emirati café in City Walk 1.

About The Author: Gabrielle F. Mather, Founder & CEO

Gabrielle Mather, a creative soul in the pursuit of excellence, has lived in the UK, Singapore & UAE and all of her diverse international experiences are illustrated in both her business & personal life. She is a seasoned Restaurateur, Operator & as a trusted F&B; Consultant she has been incubating F&B; businesses since 2001. 

Gabrielle has led the development of over 300 F&B; Concepts with 360 degrees hands on experience in BOH & FOH experiences with particular expertise in concept creation, menu development, interior design & brand development. Her leadership oversaw the rebranding & operational turn-around of 4 prime Emaar properties La Sere, The Loft at Dubai Opera, Taikun & Distillery in the 2018 acquisition of the 100 million Capex venues by Restaurant Secrets Inc. 

With a Business (Marketing) degree from the University of Hartford, she is also a BVQI – ISO certified Quality Auditor & trained in luxury product development at the University of London.