77 Veggie




A fresh
organic appeal
We just loved the idea! When we started work on 77, it needed a fresh organic appeal to elevate the ‘misunderstood’ reputation of Veggies. We envisioned a brand that would appeal to everybody, carnivores & herbivores alike. (We already knew the taste would be delicious of course!) 77 was just waiting to happen! The first step was the Brand Identity, we saw it fresh & it just ‘grew’ from there, the leaves, retro feel & natural textures gave a personality to 77 that we feel does it justice.
From there our task just got more fun, it was so easy to talk ‘veggie’. At RSI, we are big advocates of Organic & Natural, (in fact we sort of forecasted this new trend would become a way of life very soon in UAE in 2012 (Pro Chef) when others found it ‘difficult to keep on the shelves’). So it was a no brainer when we started ‘working’ on carrots, watermelon, aubergines & everything around us just ‘glowed’. From there came the now infamous ’77 Veggies & Glow’

Scope of Work
To complete our task, as usual, we sat ourselves down with the lovely Vivacious Owner, Roma & the enthusiastic team & everybody enjoyed our Operational Training amidst loads of our favorite NKDs. Time flew by & armed with ‘Restaurant Secrets’, 77 Veggie Boutique opened up to raving reviews at JLT Dubai.
- Brand Identity Development
- Concept Development
- Menu Design
- Head Hunt
- Operational Manuals
- F&B; Management & Staff Trainings
Testimonials
Client Testimonials

I would like to share my genuine feedback and express gratitude to Restaurant Secrets’ team for their professionalism, dedication loyalty and commitment.
I am lucky enough, as a new business owner, to have RSI team by my side, to take us through all the challenges in the process of opening a restaurant, but also going the extra mile to make sure that everything is at the highest level starting from the interior design and to the point where the business is up and running successfully.
Ekaterina Kopanitsa
Founder, Twice Cafe Dubai

Restaurant Secrets Inc. is now operating as Cornerstone 61 Consultancy.
After more than 20 years of shaping over 500 successful F&B brands, we are evolving to be more future-focused. Cornerstone 61 Consultancy is the next chapter, built to empower modern businesses with strategic consultancy, innovative solutions, and a bold approach to brand transformation using the cornerstone pillars of excellence, creativity, integrity & stewardship on which Restaurant Secrets was built & has thrived for more than 2 decades.
Welcome to new excellence.
Our expertise remains, but our vision expands.