Doner & Gyros was envisioned as a fast-growing, franchise-ready concept designed for rapid expansion. The ambitious launch of four outlets simultaneously was made possible through robust operating systems and a strong, capable team. RSI’s involvement spanned the entire journey: from brand conceptualization and identity development to interior design and the creation of scalable operations critical to the brand’s long-term success.
Positioned as an affordable, healthy, and flavorful offering, Doner & Gyros combines the best of Berlin and Chicago street food cultures. The brand specializes in generously portioned Doner and Gyro sandwiches, prepared live in front of customers, a distinctive element that adds both transparency and excitement to the dining experience. This interactive service model empowers guests to customize their meals, choosing between Doner or Gyro styles, sauces, and fresh ingredients, adding an ‘experimental’ flair to every visit.