Kenny Rogers Roasters


Bringing an Icon
to Life in Dubai
Kenny Rogers Roasters, a globally recognized name in rotisserie-roasted chicken, made a powerful entry into the UAE market, and quickly became a sensation. Known for its wholesome meals, homestyle sides, and comforting Americana feel, the brand blends casual dining with a focus on healthier choices. When the decision was made to bring KRR to the region, RSI was entrusted with executing the vision from the ground up.
RSI’s involvement went far beyond support. We began with an in-depth feasibility study, location sourcing, and operations support to ensure the perfect launch pad. From there, we led brand management, marketing strategy, creative content, and visual communication tailored to the UAE audience. Our team managed every part of pre-launch planning and post-launch momentum, even deploying our operations team full-time to the project for seamless execution and 100% support.

Scope of Work
The result was an overwhelming response: long queues outside the doors during its opening month, driven by a powerful blend of nostalgia, international brand recognition, and strategic execution tailored for local success.
- Feasibility study
- Location sourcing
- Headhunt
- Staff training
- Operations support
- Full post-launch support
- Brand management
- Brand strategy
- Content creation
Testimonials
Client Testimonials

I would like to share my genuine feedback and express gratitude to Restaurant Secrets’ team for their professionalism, dedication loyalty and commitment.
I am lucky enough, as a new business owner, to have RSI team by my side, to take us through all the challenges in the process of opening a restaurant, but also going the extra mile to make sure that everything is at the highest level starting from the interior design and to the point where the business is up and running successfully.
Ekaterina Kopanitsa
Founder, Twice Cafe Dubai

Restaurant Secrets Inc. is now operating as Cornerstone 61 Consultancy.
After more than 20 years of shaping over 500 successful F&B brands, we are evolving to be more future-focused. Cornerstone 61 Consultancy is the next chapter, built to empower modern businesses with strategic consultancy, innovative solutions, and a bold approach to brand transformation using the cornerstone pillars of excellence, creativity, integrity & stewardship on which Restaurant Secrets was built & has thrived for more than 2 decades.
Welcome to new excellence.
Our expertise remains, but our vision expands.