Tea Cafe & Bakery

2018-01-03 - SO. Expect More.

Japan is one of the most sought-after international destinations in the world. It’s a country of modern art meets tradition. Aside from the obvious tourist attractions to see, Japan is also home to one of the world’s most vulnerable tea cultures, and is a tea lover’s paradise.

Not so long-ago, tea was one of the most popular beverages in the UAE. It is part and parcel of the UAE’s daily nutrition for Local Emiratis, Arabs, Westerners and other expats all over the world. Because of its immense popularity, tea shops have emerged as major watering holes in the country.

With the region’s love for this traditional brew and Japan’s dynamic tea culture, this is where SÖ Tea comes into play. SÖ Tea is a stylish café and bakery that creatively fuses Japanese and Emirati cultures through delectable cakes and desserts, served along with a gorgeous pot of tea.

Embraced within its spaces are beautiful teapots, strikingly placed as part of the décor. The bakery is also a delightful expression of creativity exploding in flavours, textures and sweetness. It is ever-present- wrapped all around the café so customers can experience it with all their senses.

Tea is not just a simple beverage, but a universal language spoken and appreciated by all. SÖ Tea is a warm and inviting space that welcomes guests from all walks of life who seek memorable experiences within a space that offers food and drink that appeals to all.

Scope of Work:

  • Market Research
  • Feasibility Study
  • Concept Creation
  • Business Model Canvas Development
  • Brand Identity Development
  • Visual Standards Manual
  • Uniform Design 
  • Hoarding Design
  • Head Hunt
  • Menu Development
  • Interior Design & Coordination
  • Pre-Opening Support
  • Website Development
  • Post-Opening Auditing
  • Brand Positioning
  • Blueprint & Key Messages
  • Marketing Strategy
  • Creative Food Photography
  • SEM Management
  • Inventory & Accounting Management

Status:

Opening in 2019

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