2014-10-20 - Your neighborhood kitchen
Scope of Work:
- Brand Identity Development
- Concept Development
- Feasibility Study
JARAK, which means ‘neighbor’, is created to blend all experiences of neighborly encounters. Friendly people who remember your name, with home-style street food that reminds you of home.
With roots in Middle Eastern home-style cooking, JARAK is brought to the UAE by a passionate ‘foodies’ team to be your friendly neighborhood kitchen. It is intended to revive the relationship between people living in the same neighborhood through good affordable and heartwarming food.
JARAK is positioned to be launched as a stand alone, street-side kitchen in popular tourist/residential/commercial destination, serving a menu of grills, daily salads, sandwiches and desserts, coffees & beverages.